AVC merges with PR Partnership to create complete communication portfolio

Aberdeen and Edinburgh- based AVC Media Enterprises has merged with Aberdeen PR consultancy, PR Partnership (Scotland) Ltd.

Becoming a wholly owned subsidiary of AVC Media Enterprises, along with AVC Brand Advertising and Remote Data Services, PR Partnership will retain its name and relocate to AVC’s purpose built facility in Altens, Aberdeen.

AVC Media Enterprises, now in its 31st year, has experienced dramatic growth and is forecast to turnover £12million for the 2007/2008 financial year. With the addition of PR Partnership, a long established name, operating for over 20 years and servicing clients throughout the UK, the move will cement AVC’s goal to become a dominant force in the field of media and communications across the country.

Commenting on the move, PR Partnership Director, Neil Robertson said: “Through hard work and commitment we have built a successful business over the last 23 years. We recently completed the buy back of shares from our former ‘sister’ company, as the first stage in a development plan to meet our aspirations and future potential.”

Spencer Buchan, AVC Media Enterprises, AVC Brand Advertising and PR Partnership Director, comments: “We have been developing the services at AVC with the aim to provide our clients with a full, integrated communications service. The addition of PR Partnership is a natural progression that will help us to achieve this.

“PR Partnership has the correct mix of experience, knowledge and enthusiasm so will be a great fit to the AVC Media Enterprises portfolio.”

Joining AVC’s existing PR consultant will be PR Partnership’s three Directors and one Account Executive. Creatus, the PR Partnership’s internet division will also transfer across to AVC and join the group’s IT department, bringing the total number of full time employees at AVC Media Enterprises to 92.

Neil Robertson continues: “We believe the merger with AVC brings us the succession planning required to bring our business forward and as part of a much bigger and progressive organisation like AVC we believe it is a natural next step in our growth strategy. We have set ourselves some ambitious goals for the next few years and AVC’s structure, energy and vision provide the perfect platform to enable us to achieve them.”

AVC Media Enterprises becomes the majority shareholder with PR Partnership Directors Ken McEwen and Neil Robertson also retaining shares.

With over 1500 clients based across the UK and globally, AVC strengthened its service offer by acquiring Brand Advertising in April 2007 to form subsidiary company AVC Brand Advertising. With its existing service portfolio, the company comprises expertise across the full service of communications, media and sports productions, offshore entertainment, audiovisual services, training, IT and broadband satellite, all from its purpose built production house and conference centre in Altens, Aberdeen.