New sports project co-ordinator scores role with AVC Media Enterprises

AVC Media Enterprises has strengthened its sports production team following the appointment of James Cameron as project co-ordinator (Sports).

James joins AVC with significant experience of the media industry, having had previous roles in New York and Aberdeen. Most recently, James worked for four years as a commercial producer for Aberdeen-based STV. Responsible for the production of over 300 TV advertising campaigns, James worked with a variety of clients including Aberdeen Football Club and John Clark Motor Group. James’ passion for sports and the media industry led him into his new role, commenting:

“I am delighted to join the AVC sports production team at such an exciting time. With huge sporting events taking place this summer I’m looking forward to gaining vital experience from the specialists here at AVC. I am a keen sports enthusiast and after hearing about the role and what it involved I jumped at the chance to work for such a dynamic organisation.”

James’ role as a key member of the sports production team will cover a range of responsibilities including overseeing AVC’s TactFOOT technology. This innovative technology allows football coaches to develop drills, set plays, exercises and analyse game situations. James will also apply his existing filming, editing and business skills to his new post by co-ordinating a range of sports projects.

Lesley Little, Director for AVC Media comments:

“Here at AVC we pride ourselves on employing talented individuals who show a passion for what they do. James is a welcome addition to the highly skilled team that is sports productions and we look forward to his contributions and fresh ideas throughout our sports calendar year. His existing skills are primed for further development, giving James the potential for a varied, progressive and exciting role within AVC.”

AVC’s sports production team is looking forward to an eventful summer, with the team attending various events including the Champions League Final in Moscow and the European Championships in Switzerland and Austria next month. The team will also be attending the Grass Roots Live Event at Birmingham’s NEC from May 30 to June 1, as the football exhibition’s official filming partner.