Craig Brown Inspires business leaders at AVC Media Enterprises

Aberdeen and Grampian Chamber of Commerce and AVC Media Enterprises welcomed former Scotland football manager Craig Brown, CBE, as he led an inspiring presentation to some of Aberdeen’s top business executives last night (Wednesday, May 28).

The event, hosted by AVC at its Altens-based Business Centre, saw Mr Brown share his leadership experiences, including difficulties and challenges of running a high profile business with around forty business leaders from across the city.

Mr Brown was able to make considerable comparisons to the running of any business, giving advice and anecdotes on his own leadership style and the issues he faced as Scotland manager.

“Football is a business just like any other,” comments Craig Brown, “and like any business it is the people within it who ultimately make it successful. As managers and leaders it is important that we can motivate and lead our people in the best way to achieve the results we desire. Every manager will handle this differently, but what this event has allowed is an insight into others experiences and the lessons that can be learned to improve individual management style.”

In the first event of its kind hosted at AVC, Mike Salter, President of Aberdeen and Grampian Chamber of Commerce invited these business leaders as an opportunity to widen business networks through their Premier Partner membership. It is hoped that the benefit to business throughout Aberdeen will make this a regular addition to the local networking event calendar.

Simone Barnett, Head of Communication and Development at AVC commented on Mr Brown’s presentation:

“It was great to have someone of such experience and stature as Craig at the event. His speech was informative and inspiring, giving all attendees the opportunity to learn about leadership from a completely different angle.”

Among the guests were representatives of Aberdeen and Grampian Chamber of Commerce and its premier partners.

“The feedback from the event has been positive, continues Simone, “we are all so busy working for our businesses we sometimes don’t pay enough heed to what is happening within them. The experiences of others help us focus on this and develop our own individual management styles.”

Notes to Editors

Pictures attached: L-R AVC Chairman Keith Main with former Scotland Manager Craig Brown and Craig Brown during his speech.