AVC leads Safe Drive, Stay Alive campaign with ground-breaking DVD

AVC Media Enterprises and Baker Hughes have officially launched a groundbreaking DVD for Grampian Fire and Rescue Service to highlight the consequences of Road Traffic Collisions.

The DVD, produced by AVC’s video production team and funded by Baker Hughes follows on from the highly successful ‘Safe Drive, Stay Alive’ campaign, and highlights, the shocking, real life suffering thrust upon those who have tragically lost a family member in a road traffic collision.

David Dalziel, Chief Fire Officer of Grampian Fire and Rescue Service comments: “56 people died in road collisions in 2006 in the North East of Scotland. Since 2004, the death toll on North East roads has steadily increased.
Strong, decisive action must be taken to highlight the fatal implications of careless driving. Road to Hell aims to get people to think more about their driving, to raise awareness of road safety and stop people being killed unnecessarily.”

Dalziel continues:
“3,172 people were killed on Britain’s roads in 2006. The trauma experienced by the family and friends whose loved ones have died is incomprehensible. Deaths on the roads don’t just destroy lives, they destroy families, friendships and communities, and it could happen to any of us. Every time we get into our cars, there is a one in 200 chance of dying on the road.”

The DVD features real life accounts given by brave families who have each experienced first hand, the devastating effects of losing a loved one in a road traffic collision.

AVC’s media production team created the DVD with the hope the hard hitting messages it contains will force people to think differently about their driving habits and make a change in their behaviour. Gavin Gilmour, programme editor comments:
“It became clear early on that this project was going to be very different to anything I had done before. Dealing with such powerful and emotional material obviously has an effect on you, whether it be consciously or subconsciously. It was very emotionally draining, but you realise that this pales in comparison to the trauma these people are going through and makes it all the more important that we succeed in delivering a powerful video that serves justice to their experiences.”

The DVD will be shown as part of the Road Traffic Collision presentation that Grampian Fire and Rescue Service take to schools, businesses and community groups as part of their continued campaign to reduce the number of fatal and serious incidents on Grampian’s roads.

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