Aberdeen City Council has a responsibility to ensure that our city continues to grow and develop with an enthusiastic outlook, and it is AVC's responsibility to facilitate local business spend in the right way to ensure investment in marketing works for individual requirements. Together, the scheme aims to generate positive return for Aberdeen and contribute towards its future as a city for others to aspire to.
The aim of the scheme is to 'brand Aberdeen city' in a positive and responsible way. Aberdeen is a busy, cosmopolitan city with huge potential. Whether it is branded as the Energy capital of Europe, an attractive shopping destination, (Aberdeen's retail expenditure 2010 was valued at £840million) or a tourist hotspot, (Aberdeen had over 2million visitors in 2008), we want to help support the businesses which make it such a great place to work, visit and live.