new websiteIngen, a long established engineering consultancy, approached our team with the aim to increase the company’s visibility in the oil & gas market. Our design team was appointed to help Ingen with the creation of a new brand, a new website, brochure and stationery to best reflect the company and the services which it provides. Ingen wanted to reinforce the idea that the company provided an alternative approach to other engineering consultancies and this had to be reflected within their new branding.
Our team held a series of strategy workshops to help identify Ingen’s key messages and business objectives. We were able to create a brand identity that successfully communicated those objectives. With a strategic brand plan, our team developed a new logo, type specifications, a brand stylesheet along with brand guidelines. This was then used throughout all marketing materials and Ingen’s new website.
Ingen also required a new website which would explain the proposition. Our developers created a responsive website to help build a high impact web presence and position Ingen as a distinctly different type of engineering consultancy. We created a website that outlined Ingen’s new brand and showcased their key messages and service offerings.
The website also included a unique feature in the company’s team section, where bespoke videos were created to help display the team’s character and personality. This is built up of short 20 second videos that come to life when a cursor is moved across a specific staff member.
To ensure that information can be updated as and when required, we set up a simple content system that can allows Ingen to enter and track their content and keep information up-to-date.
Our design team also worked with Ingen to create effective marketing materials including a company brochure and corporate stationery. With consideration to Ingen’s new logo, style and guidelines all materials now successfully reflect Ingen’s branding.