Parkhill Luxury Serviced Apartments asked us to modernise their existing website and help them improve their visibility online. They had a fixed budget but wanted something that immediately conveyed their locations and the high standard of accommodation that they provide.
We looked at the business and decided to rebadge their locations in a way that would make more sense for those not local to Aberdeen e.g. City, Beach, Dyce and Hilton. To accompany the website, our media team then produced a video to play full screen on the homepage, showing the user around one of the Parkhill apartments.
Combining these two elements on the homepage instantly conveys Parkhill’s offering and a simple navigation takes the user through to the booking or contact options. The new website works across all mobile devices and due to the travel habits of oil & gas workers who rarely use desktop PC's, this has helped reach their target audience. We have also seen an improved search engine position on specific keywords.