Meetings were held with the client to establish their expectations with regards to event format, venue layout, décor and theme. The primary objective for AVC was to deliver an event that had the feel of an awards ceremony similar to those seen on television to celebrate music, film and TV successes, but on a smaller scale. The event was to be held in one of Aberdeen’s most prestigious venues with the challenge of making it look even more dramatic than it already did, but without being too “glitzy”.
We were also tasked with sourcing a guest presenter to host the event and following discussions with the client on their preferred style of presentation, we offered several options and they decided to book Jackie Bird, who is a regular presenter on BBC Scotland News.
AVC designed a stage set, which included 103” plasma screens (the world’s largest plasma screen) and an RGB colour-mix starcloth backdrop along with a stylish lectern and award displays. The main room décor was created through the use of coloured LED lighting, with the room colour changing at key points in the event – signifying a change in the programme or to draw the audience’s attention to the main stage.
All the action on stage was filmed and relayed to the screens and we enhanced the awards feel by capturing winners live on camera as they moved towards stage to collect their awards. This was further enhanced by the use of pre-selected music and lighting effects to energise the room as they made their way through the audience.