Prodrill’s brand new website (www.prodrill-ers.com) has now been designed and launched, incorporating the new brand identity also recently developed by AVC.

After a detailed discovery, development and design process carried out by AVC, the result was a distinct and instantly recognisable brand identity for Prodrill which was then rolled out across a variety of marketing platforms.

The new website is built upon AVC’s CMS and includes custom built modules which power the jobs section, value added functionality such as targeted CV submission, and keyword tag clouds for easy access to relevant jobs on the website. AVC implemented features that enable new jobs to be published automatically from Prodrill’s in-house job management system.

The site was designed to be clean, corporate, easy to use and functional. The new colours introduced allowed the corporate nature of Prodrill’s business to shine. The clean white space allows the site to breathe and provide content in a structured manner. Flash animations and images were incorporated to add visual appeal, catch the eye and more importantly, allow easy access to content via icon led navigation. The whole website is fresh and modern, reflecting the refreshed brand identity.

In order to maintain and continue to increase Prodrill’s media presence and drive traffic to the website, AVC continue with a planned PR and marketing strategy for the company targeting its international markets and producing  features, advertorials and award nominations to raise the profile and support brand positioning.