AVC Media Enterprises is taking the lead in digital design and 3D animation as it wins the website re-design, creation and programming for the world-famous, ‘Scotland’s Malt Whisky Trail’, in a substantial five-figure contract.

Following a competitive tendering process and pitch, AVC came out top, fending off strong competition from other established agencies in the region. The Malt Whisky Trail is a prestigious contract win, incorporating nine of Scotland’s finest Distilleries - Glenfiddich, Glenlivet, Strathisla, Benromach, Cardhu, Dallas Dhu, Glen Moray, Glen Grant and the only working cooperage in the UK where visitors can experience the ancient art of coopering, Speyside Cooperage.

The contract, also consists of on-going search engine marketing and optimisation, boosts AVC’s credentials as it continues to strengthen its position as one of Scotland’s leading full-service, integrated agencies.

Stewart Buchanan, Design and Creative Development Director for AVC explained more about the agency’s plans for the Malt Whisky Trail website:

“One of AVC’s strengths is our ability to combine highly intricate 3D animation and engineering together with an innovative social networking system and simple site navigation in a new and exciting way. Our brief was to raise the awareness of the various partners and whisky brands, as part of the Malt Whisky Trail to encourage people to visit the Speyside area. A key part of this is the beautiful scenery in which the trail lies, which is why we decided to create 3D visualisations of the surrounding mountains and lochs using digital mapping to give an accurate graphical flythrough before focussing on specific world-famous brand distilleries.

“We also wanted to build and maintain communication between partners of the Malt Whisky Trail, allowing information sharing, such as access to distillery slideshows. To achieve this we are developing a social networking style delivery, incorporating links to photo sharing site Flickr and other social networking sites Facebook and Bebo. The quality of our design, combined with impressive 3D animation was second to none, showcasing our talents in adapting to meet specific briefs, requirements and styles.

“With account wins such as this, AVC is establishing itself as one of the most capable and talented full-service agencies in Scotland and is ever increasing in confidence. Unlike many other agencies that outsource digital and web development, we have it all in-house. This is one of our key strengths and has meant AVC has continued to grow where others have had to cut staff numbers. We have some of the most talented and dedicated individuals working here and with creative thinking and innovation we are winning some fantastic new business.”

With the Malt Whisky Trail site due to launch in late May, AVC is set to showcase the delights of the world’s leading Malt Whisky brands with style and innovation.

For more information on Scotland’s Malt Whisky Trail visit www.maltwhiskytrail.com