Project: Malt Whisky Trail - Website Design & Development 
Summary: The site was designed to give respect to the historic, world famous brands, while also appealing to contemporary visitors. This was achieved through the colour palette and typography.

The Malt Whisky Trail website brings together some of the biggest whisky manufacturers in the world and showcases their visitor centres all of which form the basis for the Malt Whisky Trail, visitors to the websites are given a wealth of information regarding the visitor centres, the surrounding area and the trail itself.

The website features 3D flythrough of the area with clickable regions to be taken to that specific distillery or visitor centre. As with all of AVC’s websites, a strong focus was placed on the search engine visibility and the technical aspects of the website lend itself to search engine standards enabling the Malt Whisky Trail to be easily visible to relevant searches.

The site was designed to give respect to the historic, world famous brands, while also appealing to contemporary visitors. This was achieved through the colour palette and typography. The typography blends the historic element into the strong blacks and whites. The use of black adds class, while for the content pages white has been used to keep the copy clean and crisp.