AVC Creative was appointed to further develop Prodrill’s existing website.

Prodrill is an energy resource specialist and provides recruitment services to some of the biggest oil and gas companies in 12 regions. AVC Creative was appointed to further develop Prodrill’s existing website, utilising the new brand identity developed by AVC and enhancing the overall functionality of the site.

The new Prodrill website (www.prodrill-ers.com) is built upon AVC’s Content Management System and includes custom built modules which power the jobs section, value added functionality such as targeted CV submission and keyword tag clouds for easy access to relevant jobs on the website. AVC implemented features that enable new jobs to be published automatically from Prodrill’s in-house job management system.

The site was designed to be clean, corporate, easy to use and functional. The new colours introduced allowed the corporate nature of Prodrill’s business to shine. The clean white space allows the site to breathe and provide content in a structured manner. Flash animations and images were incorporated to add visual appeal, and more importantly, easy access to content via icon led navigation. The whole website design is fresh and modern, reflecting the overall brand image.

AVC Creative has gone on to provide Prodrill with marketing materials and Public Relations support and continue to provide a full range of marketing communications services to the company. Having already publicised its recent MBO, AVC will continue to write regular news updates for Prodrill’s website and boost its profile through a series of features for the international energy and recruitment sectors.