Speyside Specialities Ltd, one of Scotland’s leading traditional food producers, has launched a new website this week following a complete re-branding project by AVC Creative.

Appointed to revolutionise the company’s brand image and appeal to a younger market, AVC created a new logo, a full suite of corporate literature and new product labels to compliment the website’s fresh and modern design. The new branding also extended to the creation of a bespoke exhibition stand to assist in raising the company’s profile at key industry events.

Stewart Buchanan, Creative Director for AVC comments, “We were contacted to over-haul the company brand and bring it up to date, in line with company strategy. With the fourth generation of the Lawson family now at the helm of the company, we were asked to bring the company up to date whilst maintaining its historical achievements. By taking a simple, yet instantly recognisable design and implementing this across Speyside Specialities product range and literature, we have created a sleek and integrated brand image which complements the company’s overall strategy as it progresses.”

By taking a modern approach to both the design and content, the new website aims to appeal to a younger generation whilst maintaining its existing client base. This has included the creation of a ‘kids zone’ for Speyside’s young customers and a recipe section which aims to demonstrate how versatile the company’s traditional Scottish products are within modern cuisine.

David Lawson, MD of Speyside Specialities continues, “AVC Creative has equipped the company with a suite of excellent communications tools which will help us in achieving a wider market base. With significant new developments seeing our products now distributed across large supermarket chains in Scotland, we wanted our products to stand out on the shelves. I am really happy with the results achieved by the agency, particularly the new website which encourages interactivity with our customers whilst keeping them up to date with all our news. Our new brand now sits perfectly in correlation with our vision for the future and will help us to strengthen our identity as we progress within the marketplace.”

For a full product list or more information visit Speyside Specialities’ new website at www.speysidespecialities.co.uk