Basic Media Awareness Seminar
Summary
When a crisis occurs, journalists can descend on an organisation before they’ve had a chance to craft a response or initial statement regarding a situation. The way in which a business provides a response to the media can go a long way towards shaping initial public reaction.
In the event of an emergency or negative event, it may well be that certain employees have already been identified and trained to deal with a crisis-response situation. However, it is vitally important that ALL of those at the front-line of a business are aware of how the media operates and how to avoid the traps that journalists may use to secure a story.
The explosion of media websites, forums and the social media provides clients and the public with unparalleled access to events and stories, both positive and negative, regarding products, services and policies. Customers and clients can be so easily influenced by what they read whether it's true or not, therefore it is vital to put the right message into the public domain.
The Media Response Awareness course provides an insight into how the media operates, what journalists expect and demand, how to respond to and refer requests for interviews, and how to build a robust framework for dealing with journalists from the moment the first call comes in.
This intensive session will train clients to respond to journalists’ call and enquiries effectively and efficiently in the event of a fast-paced event or crisis, allowing company spokespeople the time to prepare and adopt a proactive response.
Course Content
A ‘real life’ scenario is role-played during the session in order to give delegates a realistic experience of handling interviews with journalists. All scenarios are filmed and professionally critiqued by our media response expert.
This interactive training session will equip delegates with the essential concepts and proven training methods needed to quickly formulate a media response. These crucial training skills can be utilized by several parties, regardless of their role in dealing with the media during a crisis. A general overview on handling press conferences and other media events will also be given with the objective of providing participants with up-to-date crisis training skill learning opportunities.
