Project: Maersk Training – Website and Facebook Development
Summary: Maersk Training form part of the A.P Moller-Maersk Group, one of the biggest conglomerates in the world, and is a leading provider of training services to the oil and gas, maritime and wind industries.

The scope of courses on offer exceeds offshore survival training, however as a key focus and area of growth for the company, Maersk Training were keen to ensure this offering was highly visible in the Aberdeen market place.

In conjunction with a coordinated campaign which involved radio, print and online marketing, Maersk Training wanted to create an associated website, custom designed and tailored to meet the needs of its corporate and also private self-booking customers.

In recognition of the growing popularity of Facebook, Maersk Training were also keen to create a branded and professional presence, which would provide customers with a platform to ask questions and to find out more about the company and the courses on offer.

Solution: As part of the marketing campaign, Maersk Training was looking to direct customers to www.offshoresurvivalaberdeen.com. AVC supported the company to create a site map which would enhance the user’s experience. Furthermore, new visuals were designed to showcase the size and professionalism of the organization, and a site was built that would be picked up and recognised through an organic search. Within this project AVC worked closely with a third party to imbed the online booking system previously built.

AVC also created a customised Facebook page for the company, which featured a landing page with a strong call to action to increase followers.

The site and Facebook page were developed, tested and went live within a two week period. Additionally the Facebook page provided a channel to encourage two way conversation with the target audience.

Testimonial: I am very impressed by the enthusiasm and professionalism demonstrated by AVC. The team took everything on board and delivered to the brief’s specification. We had a very tight deadline before going live, and the project was comfortably delivered in time. I am very happy with the result of our collaboration, and I will happily work with AVC again in the future.

Michail Tzouvelekis

Business Development Manager