Public Relations & Brand Communication Case Studies
Promotion of annual Your Wedding Exhibition 2011 (YWE)
Project: Promotion of annual Your Wedding Exhibition 2011 (YWE)
Summary: Simon Morgan, Director of Your Wedding Exhibition (YWE), appointed AVC to lead all promotion for the event - inclusive of press, TV and radio. 2011 is the 3rd consecutive year that AVC has worked with YWE to promote the show.
Innovator Sports and Platinum Group Scotland
Project: Launch of Scotland’s first Platinum Group Football Coaching Scheme
Summary: Gordon Craig, Managing Director of Innovator Sports contacted AVC to ask for assistance with the launch of Scotland’s first Platinum Group Coaching Scheme in association with Coerver Coaching, Adidas and Zoned in Performance.
Sand Monitoring Services Public Relations, Marketing, Event management
Project: Public Relations, Marketing, Event management
Summary: SMS approached AVC for the provision of public relations, along with supporting marketing strategies, to raise its profile both nationally and internationally and gain reputation as industry leaders in the provision of sand management services.
William Grant and Sons - Brand Development and Full Marketing Communications
Project: William Grant and Sons - Brand Development and Full Marketing Communicationsns
Summary: Glenfiddich appointed AVC to undertake the design of a new brand identity for the Spirit of Scotland Awards and full suite of promotional materials for the event.
Swellfix - PR, Design and Advertising
Project: Swellfix - PR, Design and Advertising
Summary: AVC carefully combined prepared public relations activities with strategically planned adverts in leading trade media, and by doing so significantly raised the profile of Swellfix around the world.
Prodrill - Brand Strategy and Development, PR and Digital Media
Project: Prodrill - Brand Strategy and Development, PR and Digital Medias
Summary: After a detailed discovery, development and design process carried out by AVC, the result was a distinct and instantly recognisable brand identity for Prodrill which was rolled out across global advertising platforms, including online.
HIE - The Inverness Campus Project Full Marketing
Project: HIE - The Inverness Campus Project Full Marketing
Summary: In close collaboration with the multi-agency stakeholders, AVC created a branding and marketing communications strategy, including managing the development of the brand and agreeing an internal and external marketing communications strategy for the project.
John Alexander and Co. - Re-branding, advertising and corporate literature design
Project: John Alexander and Co. - Re-branding, advertising and corporate literature design
Summary: AVC completely re-branded Alexander’s corporate image, from logo through to corporate literature and signage.
Calor Village of the Year Awards
Project: Calor Village of the Year Awards
Summary: In 2008, AVC was commissioned to re-style the Scottish awards..
Aberdeen College - Media Planning, Media Production and Event Management
Project: Aberdeen College - Media Planning, Media Production and Event Management
Summary: By creating a range of advertising opportunities, both within the print and broadcast media, AVC has repositioned Aberdeen College within the Aberdeen locality and throughout Scotland, boosting its reputation to its key stakeholders and potential students.
