Project: Aberdeen College - Media Planning, Media Production and Event Management 
Summary: By creating a range of advertising opportunities, both within the print and broadcast media, AVC has repositioned Aberdeen College within the Aberdeen locality and throughout Scotland, boosting its reputation to its key stakeholders and potential students.

Background 

Aberdeen College is Scotland’s largest college of further, higher and vocational training. AVC was approached by the college to create an effective media plan including television, press and radio advertising.

Summary

By creating a range of advertising opportunities, both within the print and broadcast media, AVC has repositioned Aberdeen College within the Aberdeen locality and throughout Scotland, boosting its reputation to its key stakeholders and potential students.

AVC has also been involved in the production and execution of the Aberdeen College annual awards ceremony, held each year in November. By providing audiovisual expertise, including lighting, staging and technical support, AVC has ensured that each event has gone without a hitch.

AVC’s media production division was also commissioned by Aberdeen College to create a short film in conjunction with The Robert Gordon University, reinforcing the opportunities available to students when they choose to study at both institutions. When launched, this production will aim to attract and retain students within Aberdeen during their higher/further education.