Project: John Alexander and Co. - Re-branding, advertising and corporate literature design
Summary: AVC completely re-branded Alexander’s corporate image, from logo through to corporate literature and signage.

Background

Alexander’s is a furniture retailer based in Aberdeen, catering for both traditional and modern tastes. AVC was contacted to completely re-brand Alexander’s, including advertising, logo and corporate literature design, as well as some ad-hoc PR work to strengthen the brand in the Aberdeen City and Shire regions.

Summary

AVC completely re-branded Alexander’s corporate image, from logo through to corporate literature and signage.

AVC aimed for a wider market appeal which was both modern and sleek, whilst maintaining an appeal with its existing customer base. Choosing a fresh and innovative design, Alexander’s new image has been supported through a planned programme of eye-catching press, radio and television advertising.

AVC continue to raise Alexander’s profile through awards submissions, achieving a top three ranking with the very first entry.