Project: Public Relations, Marketing, Event management
Summary: SMS approached AVC for the provision of public relations, along with supporting marketing strategies, to raise its profile both nationally and internationally and gain reputation as industry leaders in the provision of sand management services.

Background

Sand Monitoring Services (SMS) are pioneers of applying sand monitoring technology to new fields. Their aim is to be the preferred provider of sand monitoring and sand management services to the oil and gas industry.

SMS approached AVC for the provision of public relations, along with supporting marketing strategies, to raise its profile both nationally and internationally and gain reputation as industry leaders in the provision of sand management services.

Having initiated a contract in 2008 to provide ad hoc PR services to SMS, a year later, AVC was commissioned to provide ongoing PR support, based on a long term annual PR plan. This was made possible owing to the PR team’s dynamism and constant drive to look for opportunities to position SMS as a world class leader in the provision of sand management services. With this, there was also the lateral positioning of the company’s two directors as authorities in the area of sand management and its related technologies.

Summary

AVC constantly strives to keep the media abreast of the company’s latest developments. Be it new contracts won, office move or industry certifications received, AVC’s goal has been to ensure these news pieces hits the key media and trade publications. Technical features on SMS, with strong focus on the niche services the company provides to the oil and gas industry, have been published as by-lined articles in international publications like the Offshore magazine.

AVC’s strong working relations with key industry journalists has help secure editorial features for the client months in advance of the publication date, thus giving ample time to build on the desired objective from each technical article.

As part of the ongoing PR services, AVC also organised a lunch and learn event for SMS during Offshore Europe 2009 to further raise the company’s profile amongst its target audience. Moreover, while hosting or attending an exhibition or a seminar, SMS also makes use of AVC’s marketing services like the design and development of micro websites, banners and posters, as well as design and placement of advertisements in key media to support their participation in these key industry events.