Academy competition puts aspiring models in the picture
The Academy shopping Centre in Aberdeen is re-launching its popular model competition in the hunt for fresh faces from across the city.
The competition, which launches today this week, is seeking models for The Academy’s next advertising campaign.
Now in its second year, the competition is designed to show the real people who shop in The Academy and so is split into several categories, including; young family (mum, dad and child/children), Business men/women and female and male shoppers of any age.
John Macfarlane, Manager of The Academy Shopping Centre comments: “The model competition is one of the main events in The Academy’s calendar. It allows us to give something back to all our regular customers with the opportunity to take part in a real photo shoot and TV ad campaign.
“The exposure our models receive throughout The Academy is great for those looking to make modelling a career. We were delighted to hear that last year’s winners, Rachel Shepherd and Ross Whyte will soon be shooting a fashion feature for Trend Magazine.”
The winners from each category in this year’s competition will receive shopping vouchers for The Academy and will feature on The Academy’s branding and ad campaigns both in the Centre and across a number of platforms including; press, magazine and on the city’s buses.
For the chance to be The Academy’s next top model, entrants are asked to post a photograph of themselves in the drop box located in The Academy, with their name and contact details. The competition is open to entrants over the age of 18 excluding the family category.
Having recently signed up surf wear store, Bite, The Academy now has 9 stores and 5 bar restaurants in its expanding portfolio.
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Notes to Editors
Pictures: Rachel Shepherd, winner of the 2007 Academy model competition. Download Hi-Res
The Academy Shopping Centre opened in 1998. It is owned by Royal London Mutual Insurance Society Limited and managed by Aberdeen – based Apardion. It contains 9 shopping units and 5 bar/restaurants.
Issued on behalf of The Academy by PR Partnership/AVC Media Enterprises. For more information please contact Lynsey Shepherd on 01224 248007, or email lshepherd@avcmedia.com.